Latest issue:

  • Cover Story: Furniture Focus: Make sure your furniture efforts are primed and ready to go
  • The Winner’s Circle: Good Things Happening to Independents
  • Secrets of Success: OPACS, Mesa, Arizona

Plus, Industry news; NOPA updates; TJ Crayne on using EPIContent and Etilize to enrich your online offer; NeoCon seminar program preview; Marisa Pensa on the hunt for H.E.R.B; Troy Harrison talks about the four decisions every buyer makes; and more.

Having problems with the download? E-mail us and we'll send you a pdf. 


THE CONCEPT: There's never been a better time to be an independent dealer.

Today's independents are stronger than ever. They're more professional and more disciplined. They're closer to their customers and open to selling them new and innovative products and solutions. And they're able to turn on a dime and respond quickly to new growth opportunities and challenges. This Independent Dealer e-zine, published by leading trade media organization OPI, celebrates the successes of today's independents and their trading partners and turns the spotlight on opportunities to make them even stronger and more profitable.

  • Download 2019 Advertising information

See what your customers are saying about Independent Dealer - Download Now.

THE COST: Our electronic format means no big paper, printing or postage bills. And that means ad rates that offer outstanding value for the market delivered:

Full Page Color
$ 1,500
$ 1,750
$ 2,000
Half-Page Color
$ 900
$ 1,100
$ 1,200

THE AUDIENCE: The U.S. independent office products dealer community, including the leading dealer group members, wholesaler customers and dealer systems house users. Plus, as an advertiser, we will be happy to include your customer and prospect base to make sure your message reaches your own desired audience.

THE PITCH: The revival of the independent dealer is a terrific story and now there's a publication with the mission and the resources to tell it properly. We hope you will join charter advertisers like Avery, Clover Technologies, ECI, Essendant, Georgia-Pacific, S.P. Richards, TriMega Purchasing Association and others, to support the effort and present your own products and services to a key audience in a compelling editorial environment they will read and value.


SIZES:     Full Page: 8.5" w x 11" d    /    Half Page: 7.75" w x 5.125" d


Space Reservation Deadline:
the 5th of the month prior to the month of publication

Camera-ready Deadline:
the 24th of the month prior to the month of publication (or last working day prior to that date)

Please send a hi-rez logo file with your ad for inclusion in the "Support Our Advertisers" animation on the home page.

Production Specifications and Notes:
Independent Dealer requires advertisements to be sent in a specific press quality format. Please provide the following:

  • NOTE: PDFs generated from InDesign files as any PDF/X will produce visible "scratches or slice marks" in the final pdf. Our designers will have to convert your file into a hi-rez tiff file in order to eliminate these visible marks.
  • For PDF files produced by Acrobat Distiller or CS PDF output - and set to Print or "Press" quality: downsample all graphics in the ad to 144dpi. When configuring Acrobat attributes DO NOT DOWNSAMPLE to 72dpi.
  • Be certain that the name of your company is included within the name of the file you are uploading:
    i.e., ABCcompany_idealerMayAd.pdf
  • Please submit multiple ads as single page pdfs - We do not look for page 2 in ad pdf's.
  • Ads under 25 megs can be emailed: 

If you have any questions or problems, please contact:

Rowan McIntyre  |  (703) 531 8507  |

Our Advertisers

©2019 Office Products International Ltd.  |  Steve Hilleard  |  (847) 721-1556  |